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PMD Healthcare Marketing An Orbital Marketing Services Group company  |
Direct MailDirect mail is one of the most effective ways of communicating with Healthcare Professionals as it provides measurable results. PMD Healthcare can help you optimise the results you achieve. Where is the starting point? Define your objective for the campaign; whether it is access generation, reinforcement of brand or information only, the desired outcome will determine the creative input. Involving PMD from concept to completion will ensure success of your campaign. What is crucial to success? The quality of data used for Direct Mail is the most powerful success factor. PMD's Health Connections database enables effective targeting of healthcare professionals and ensures that the correct message is profiled to the correct person. If you have your own database we can accept data in most formats. We can also manage your own database for you. How to achieve responses? Make it easy for the person to reply by offering a choice of response options. Whether freepost, fax-back, free phone, e-mail, internet or SMS text messaging, we can provide the right option to suit your campaign and the preferred choice of the responders. How to organise? Our expertise in direct mail campaign management and consultation plus unrivalled client service ensures that each campaign runs to time and budget. Through effective communication with creative agencies, printers and other suppliers, you can rely on our Account Management team to deliver your objectives. Production Services Our sophisticated production facilities can handle anything from complex, targeted low volume that requires hand enclosing to high volume machine enclosing and polywrapping. Our warehousing capability provides 200,000 square feet of secure storage area along with stock management and distribution services. Response Fulfilment and Results Analysis Speedy fulfilment of customer requests should be an integral part of your direct marketing strategy as failure to do so will create a negative image with customers. Accurate data capture of response requests, speedy pick and pack distribution of access items to the sales force or directly to the customer together with comprehensive reporting and analysis ensure that campaign results are co-ordinated and disseminated quickly and accurately. PMD can manage the resulting database on your behalf.
For more information please contact Fiona Tyndall on 07841 251008 or e-mail fiona.tyndall@pmdhealthcare.co.uk |
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