React®

Empowering sales professionals to build client relationships using direct mail.

React® is a unique service which provides direct mail support for Sales Professionals in the health sector. The service is activated by the sales person directly and provides a rapid response mailing facility that enables them to target their valued customers and prospects with personalised communications.

A selection of letter templates and mailing inserts is set-up in advance together with each sales person's scanned signature to ensure that personal touch. The number of letter types can be unlimited. You define the volume of use and the flexibility of the service enabling the sales person to select only one letter if required or full area coverage.

Data can be supplied electronically from your own CRM / ETM system via ADSL or ISDN lines, by e-mail, telephone or by post. The Health Connections database of healthcare professionals can also be used for targeting purposes.

The sales person selects the recipient and the mailing is rapidly despatched by PMD. Letter texts and materials can be set-up to cover a complete product range, for brand promotional and access generation or information mailings, as an introduction for a new sales person, invitations to meetings or to reinforce the brand when there is a vacant territory.

React® enables the Sales Professional to target their clients and prospects by area, region, profile type or promotional product category as well as taking active involvement in the marketing process. It enables a sales letter to be sent easily with an informed, creative and professional approach and helps to build personal relationships directly with customers.

Once set-up, React® requires minimal management time therefore avoiding a drain on your administration resources. PMD administers all mail production and management reports are provided to monitor the service usage and control budgets.

For more information please contact Fiona Tyndall on 07841 251008 or e-mail fiona.tyndall@pmdhealthcare.co.uk