Treatment Support Programme

Poor patient compliance is a major problem, costing around 70 lives a day and the pharmaceutical industry millions in lost sales. For example only 12% of patients on anti-depressants or asthma medication sustain continuous treatment. Compliance rate estimates are below 60% for all prescription products.

Research has identified many reasons why people don't comply, including not understanding what the doctor said, fear of the PIL, forgetfulness or they simply cannot see the point of taking medicines for asymptomatic conditions etc.

What can you do about compliance? - Develop an effective treatment support programme. Help Healthcare Professionals explain to patients, remind and motivate patients, involve everyone in the caring loop - partners, carers, families, teachers and doctors. Provide them all with materials and useful information that really works.

The benefits? - Raised compliance levels and increased treatment duration result in improved outcomes and patient satisfaction. Successful outcomes encourage further prescribing which increases market share. Without spending a fortune you can add value to your brand, sell more product and genuinely help patients.

Where do you start? - PMD Healthcare can provide analysis for brand compliance, help identify the barriers to non-compliance and address these issues. By developing a compliance strategy we will recommend suitable treatment support options such as literature, websites, videos or multimedia applications. Every communication option is available to suit the patient - letter, telephone, e-mail or SMS text. Let PMD Healthcare help you improve compliance and build a relationship with everyone in the caring loop.

For more information please contact Fiona Tyndall on 07841 251008 or e-mail fiona.tyndall@pmdhealthcare.co.uk